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Priscilla is a senior marketing professional who has been in legal management for 10 years. She joined the firm in 2016 as the firm’s Marketing and Business Development Manager, directing the development and implementation of firm-wide marketing initiatives focused on serving a diverse range of clients. She is responsible for external corporate communication strategies that broaden the firm’s brand positioning in the marketplace, including event and budget management.
Priscilla focuses on business development strategies that drive business in alignment with the firm’s goals, values and culture, and provides direction to Practice Group Leaders and their teams through practice development including business goal-setting and planning. She oversees a distinctive business development module program for Lawyers which has coaching at its core.
An active member of the Legal Marketing Association (LMA), Priscilla served 4 consecutive Board terms including President and Co-Chair of Programming for the Western Canadian Region. She was invited to be the sole Canadian representative to sit on the International Legal Marketing Association’s Diversity and Inclusion (D&I) Committee, where the aim is to build diverse and inclusive marketing and business development teams. She is currently serving her second term. Priscilla is also active in the BC Legal Management Association (BCLMA), and Toastmasters International.
Passionate about our planet, she is a proud advocate of our oceans, wildlife, flora and fauna. Outside of the office Priscilla can be found digging in her garden, playing tennis, or on a dance floor.